Many misunderstand men in Korea just because of their appearance of wearing make-up and fashionable. In fact, many are also surprised when lots of beauty and cosmetic products in Korea prefer men as models than women.
Based on the study case, this approach has an effective impact because women will be more jealous of seeing men more beautiful and stylish than them. So, they will definitely be engaged to buy or use the product.
In any case, let’s look at the list of Korean cosmetic products that use male models called Oppa instead of women. In fact, many KPOP stars and male actors are ambassadors for the product.